Our 6-Month MAPP Experiment and Why It Failed

Posted by Stonemaier Games on 2019-01-29 - 2 views

In spring of 2018, after much deliberation and debate, I quietly implemented an Amazon-specific minimum advertised price policy (MAPP). 6 months later, the policy was dead. Here’s what happened. Why MAPP? I’m a big believer in capitalism and the free market. I love that we sell games to distributors who sell to thousands of retailers […]